Corporate Design and Website.
Dr. Michael Schmitt entrusted R211 – Kommunikation with finding a name and developing a corporate design. The corporation specialises in consulting and application related to technical fibres. In order to strike home with the company’s complex target group of automotive developers, textile producers, engineers and designers, the new brand had to convince on a factual level, yet had to strike the right note emotionally. Following a market analysis, R211 devised a media strategy which afterwards was implemented using all crucial media: from name creation to claim, from image brochure to web site in responsive design.